About us

Every day's a special day, Dress to show it's that way

Hi and welcome! My name is Yeji, and before starting HARU, I was a student who noticed how expensive Korean clothes were in Melbourne and Australia. So I decided to start HARU to make it more affordable for you all to experience the wonderful fashions from Korea.

Building HARU has been a true labor of love as we've raised it like our third child nurturing it along with our two young daughters. We hope you love it as much as we do!

Our goal is to handpick clothes that make you feel confident, comfortable, and unique in every way, and it's all designed proudly in Seoul, Korea.

Our carefully selected pieces journey from Seoul to Melbourne and Australia and we can't wait for you to experience it! Why? Because you deserve it!

So make every day a stylish one — Haru will help you get it done.